Portfolio · Work Samples

The proof is in what changed, not what was done.

Client projects and example builds that show exactly how I work - and what changes when systems take over the busywork.

AI Automation Lead Generation HR & Admin Website Design Social Media
15+
Years in HR & Admin
30+
Projects completed
6+
Hrs/week saved per client
100%
Built & delivered personally
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Illustration of a LinkedIn lead generation pipeline
LinkedIn HubSpot B2B
🎯 Lead Generation

LinkedIn Pipeline for B2B Staffing Agency

Researched, qualified, and managed a LinkedIn outreach campaign for a staffing firm. Delivered 80+ warm leads per month with a 22% reply rate, consistently tracked and logged in their CRM.

LinkedIn Sales Nav HubSpot CRM Apollo.io
Outcome
📊 80+ leads/mo · 22% reply rate · Full CRM pipeline maintained
Illustration of an operations and admin system board
Notion Google Workspace Remote Team
📋 HR & Admin Support

Full Admin System Build for Remote Startup

Set up a complete operations hub in Notion, including SOPs, team wikis, project tracking, and onboarding flows integrated with Google Workspace for a 7-person remote team.

Notion Google Workspace Slack
Outcome
🏗 Full ops system live in 3 days · Team onboarded in week 1
Illustration of an AI client intake form
N8N Claude AI Coaching Business
⚡ AI Automation

AI Client Intake System for Online Coach

Built a fully automated client intake workflow for a life coach. New inquiries are captured, scored using Claude AI, and routed to the right onboarding sequence without any manual work.

N8N Claude AI Calendly Notion
Outcome
🤖 100% hands-free intake · 3 hrs/week saved · Zero dropped leads
Illustration of a content and email campaign plan
Instagram Email Marketing Canva
📱 Social Media & Email

Content System for E-Commerce Brand

Built and managed a complete content calendar for a UAE-based e-commerce brand. Handled 3 posts per week on Instagram plus a every two weeks email newsletter that grew their list by 35% in 60 days.

Canva Mailchimp Later Google Analytics
Outcome
📱 35% list growth · 3x/week consistent posting · 28% email open rate
Illustration of a cold email campaign sequence
Apollo.io Instantly.ai HVAC
🎯 Lead Generation

Cold Email Campaign for US Field Service Business

Sourced, verified, and built a targeted prospect list of HVAC businesses in the US using Apollo.io. Managed a cold email sequence via Instantly.ai that booked 12 discovery calls in the first 30 days.

Apollo.io Instantly.ai LinkedIn Sales Nav
Outcome
📞 12 discovery calls booked · 8.4% reply rate · 28 qualified leads
Illustration of a life coach landing page
HTML/CSS Vercel Life Coach
🌐 Website Design

Landing Page for Life Coach

Built a conversion-focused landing page for a life coach launching her signature program. Included a Calendly booking integration, email capture form, and a fully mobile-optimized layout.

HTML/CSS Vercel Calendly Mailchimp
Outcome
🌐 Live in 4 days · 18% booking conversion rate · Mobile-first design
Illustration of a hiring pipeline board
Recruitment Google Workspace Small Business
📋 HR & Admin Support

Hiring Admin Support for Fast-Growing SME

Managed end-to-end recruitment admin for a small business hiring 5 roles simultaneously. Handled job posting, applicant tracking, interview scheduling, and offer letter preparation.

Google Workspace Notion Calendly Canva
Outcome
👥 5 roles filled in 6 weeks · Zero scheduling conflicts · Full audit trail
Illustration of a real estate inquiry auto-reply
Make.com Notion Real Estate
⚡ AI Automation

Property Inquiry Automation for Real Estate Agent

Built an automated inquiry handling system for a real estate agent. New leads from the website form are captured, categorized by property type, and sent a personalized reply within 5 minutes.

Make.com Notion Gmail Google Forms
Outcome
⚡ 5-min response time · 100% lead capture · 4 hrs/week saved
Illustration of a multi-section business website
HTML/CSS Vercel Small Business UAE
🌐 Website Design

Business Website for UAE-Based Solopreneur

Built a clean, professional website for a UAE-based solopreneur offering consulting services. Included a services page, about section, lead capture form, and WhatsApp contact integration.

HTML/CSS Vercel WhatsApp API Google Forms
Outcome
🌐 Live in 3 days · Fully mobile-optimized · WhatsApp leads flowing in week 1
● Currently accepting new clients

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